Transmissions
Transmissions from Orbit.
Essays on brand, design, and the systems underneath. A dispatch every other week. A Physics of… every month. No filler.
Restraint is the new bold
Loudness is the absence of decision. Every additional accent color is a we couldn't pick one. Every additional typeface is a we weren't sure who we were. Every parallax animation is a the copy didn...
Read transmission →The ChatGPT voice problem
Read three blog posts back to back. Don't look at the byline. Just read. You can't tell whose are whose.
Read transmission →"AI-Powered" is not a position
Pick any ten B2B startup landing pages. Eight of them will use the phrase AI-powered in the hero. Three will use it twice. One will use it in the subhead, the button copy, and the alt text on the l...
Read transmission →Transmissions from Orbit #001 The Argument.
Most brand work fails in one of two predictable ways. This is why we started a studio for the third.
Read transmission →