Transmissions
Transmissions from Orbit.
Essays on brand, design, and the systems underneath. A dispatch every other week. A Physics of… every month. No filler.
The rebrand tax
The rebrands that worked were the ones where something had already changed and the brand was catching up. The ones that failed were the ones where nothing had changed and we hoped the brand would d...
Read transmission →Restraint is the new bold
Loudness is the absence of decision. Every additional accent color is a we couldn't pick one. Every additional typeface is a we weren't sure who we were. Every parallax animation is a the copy didn...
Read transmission →The ChatGPT voice problem
Read three blog posts back to back. Don't look at the byline. Just read. You can't tell whose are whose.
Read transmission →"AI-Powered" is not a position
Pick any ten B2B startup landing pages. Eight of them will use the phrase AI-powered in the hero. Three will use it twice. One will use it in the subhead, the button copy, and the alt text on the l...
Read transmission →Transmissions from Orbit #001 The Argument.
Most brand work fails in one of two predictable ways. This is why we started a studio for the third.
Read transmission →