Selected Work

Twenty years of systems work.

Rebrands, storefronts, content programs, and launch lines — for brands building from very different starting lines. The through-line is discipline: a system strong enough to scale, and a point of view strong enough to carry it.

Zonar Systems / GPS Trackit / Controller Gear / Life AsRx

Enterprise · Fleet Tech

Zonar Systems

A rebrand and content strategy built to scale across thousands of stakeholders and five product lines.

Rebrand Content Strategy Creative Strategy

The situation

Zonar's brand had grown faster than its system. Five product lines, dozens of internal teams, and an enterprise customer base that needed the same story told consistently across every touchpoint — from sales decks to product UI to trade shows.

The work

We rebuilt the brand foundation from the inside out: a new identity system, a content architecture that connected the product portfolio to a single thesis, and creative guidelines that gave internal teams a clear answer to "is this on-brand?" for the first time.

The outcome

A brand that operated at enterprise scale — coherent across product lines, recognizable across stakeholders, and durable enough to survive the next product launch without a redesign.

B2B SaaS · Lead Generation

GPS Trackit

A brand refresh and site system designed to convert from the first scroll.

Rebrand Web Systems Lead Generation

The situation

GPS Trackit had the product, the customers, and the category position. What it didn't have was a digital presence that reflected any of it. The marketing site was inherited, the brand was tired, and the funnel was leaking on the page above the fold.

The work

We refreshed the brand to match where the product had moved, and rebuilt the site as a system — modular sections, scroll-paced argument, conversion logic baked into the layout instead of bolted on after.

The outcome

A brand and a site that pulled their weight in the funnel — designed so the first scroll did real selling, and every subsequent scroll deepened it.

DTC E-commerce · Gaming

Controller Gear

An e-commerce flagship for a category-defining gaming accessories brand.

E-commerce Brand Merchandising

The situation

Controller Gear had built a serious catalog — 1,200 SKUs, Amazon Vendor Central distribution, and partnerships with the biggest gaming franchises in the world. What it needed was a flagship: a direct-to-consumer storefront that made the brand feel inevitable, not just available.

The work

We designed and built the e-commerce experience end-to-end — brand expression, merchandising system, product taxonomy, and the path from browse to cart. A storefront tuned to convert without sacrificing the swagger that made the brand work.

The outcome

A high-performing flagship that held its own next to the licensed franchises it was selling — a destination, not a fulfillment endpoint.

DTC Apparel · Community

Life AsRx

A launch line for a community-led fitness brand.

Apparel Brand Launch Systems

The situation

Life AsRx had a community before it had a product. The challenge was designing a launch line that felt like the community talking to itself — not a brand selling outward — while still being commercially serious.

The work

We designed the apparel line and the launch system around it: identity, packaging, photography direction, and the storefront moment when product met audience for the first time.

The outcome

A launch line that sold through and a brand voice that's continued to drive every drop since — community-first, never community-mimicking.

Build the next one with us.

If you're rebranding, launching, or rebuilding the system underneath — start with a 30-minute call. We'll tell you whether we're the right studio for it.

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